Page 27 - March 2014 Catalyst

store brand if the manager hadn’t, so kindly, brought it to me. Not only did he win my loyalty in gen- eral by helping me, but he also got me to switch brands without trying to convince me to switch or paying a dime in advertising.
5. Stay in sales and service mode
Remember that you can in uence others at every step of the sales and relationship building cycle. I was done shopping when the manager found a way to improve the quality of my interaction with the store. Don’t stop
looking for ways to help your clients just because the sale seems ‘done’.
Whether your customers are pros- pects you want to buy your prod- ucts and services or internal ‘cus- tomers’ you work with, improving your customer service techniques will create great results. Use these ve techniques to improve rela- tionships, increase sales and gen- erate brand loyalty. After all, if a simple grocery store exchange can turn into a brand-building experi- ence, imagine what you can do us- ing the same strategies.
chakisse newton | 803.753.1311
To read more helpful articles like this one, be sure to visit: CardinalConsulting.net
march 2014
CityLight.org 27