18 CityLight.org
april 2012
NEWTON'S LAWS OF INFLUENCE
C H A K I S S E N E W T O N ' S
Tools and Tips to Improve Professional and Personal Success
1. e
stABlish
GoAls
You'll be most successful if you deter-
mine your ultimate conversational goal.
Do you simply want to inform your con-
tact of the services you provide? Would
you like to set up a sales appointment?
Would you like to request referrals or
permission to leave your business mate-
rials in the office lounge?
2. p
lAn
While you may spend a good thirty min-
utes with your dentist during appoint-
ments, most of it won't be conducive to
a quality conversation. Plan in advance
and pick the best time to talk about
business so you can take advantage
of the opportunity.
3. M
eMorize
your
openinG
Know in advance exactly what you
plan to say to transition your con-
versation to business. You may want to
mention a relevant news topic that re-
lates to your business or simply ask for a
moment to speak.
Chakisse Newton
Cardinal Consulting
803.753.1311 | CardinalConsulting.net
I recently did my "Making Networking Work" workshop for a company that is trying to
grow its market share and I was asked for advice on how to discuss business in semi-social
circumstances with service providers (doctors, dentists, hairstylists, etc.), friends and busi-
ness acquaintances. Here are some tips:
Create Business Opportunities
With Conversations