16 CityLight.org
february 2012
NEWTON'S LAWS OF INFLUENCE
C H A K I S S E N E W T O N ' S
Tools and Tips to Improve Professional and Personal Success
First, a pop quiz: what fruit "belongs" in
a bowl of corn flakes? If you said, "ba-
nanas," you've been influenced by some
of the cleverest marketing in history. Did
you know that this top-selling fruit is not
native to the U.S. and once had to be sold
to a skeptical American audience? Learn
from the example of the now ubiquitous
fruit and you too can sell your new ideas.
1. SUGGEST:
Suggest how others can use and benefit
from your idea, product or solution. No
one considered putting bananas in cereal
until the United Fruit Company part-
nered with Kellogg's (the maker of Corn
Flakes) to suggest that bananas were a
perfect breakfast companion. Fruit
growers also introduced recipes (from
baby food to desserts) to further show
the versatility of the new fruit.
2. SIMPLIFY:
Simplify next steps and make it easy for
others to embrace your new idea. Kellogg's
was the first company to offer coupons on
Chakisse Newton
Cardinal Consulting
803.753.1311 | CardinalConsulting.net
H
ave you ever wanted to sell a new idea to an unresponsive or uniformed audience?
Here's an "Influence in Action" Case Study that shows how to go from unknown to
essential in four simple steps: suggest, simplify, show and solidify.
Sell Your Ideas
How to Go from Unknown to Essential